Brand, Product & Experiential Design
Creative direction spanning branding, experiential environments, product storytelling, environmental graphics, retail systems, digital campaigns, motion design, and emerging AI-assisted workflows. Work frequently combines concept development, visual identity, narrative structure, production direction, and hands-on execution across physical, digital, and customer-facing experiences.
SOLTEC HEALTH
BILIMBI BAY / FAMOUS INVESTMENTS
Developed the brand and immersive environments for Bilimbi Bay and related hospitality concepts, transforming restaurant spaces into Caribbean-inspired destinations. Branding, menus, environmental graphics, murals, photography, promotions, merchandise, and signage were carried from concept through production, creating cohesive hospitality experiences designed to feel atmospheric, memorable, and transportive.
BRAND & IDENTITY SYSTEMS
Developed brand identities and visual systems spanning logos, packaging, retail graphics, merchandise, advertising, direct mail, signage, and promotional materials. Projects focused on creating cohesive visual languages that could extend across multiple customer touchpoints while giving each brand a distinctive and recognizable character.
FORM, COLOR & VISUAL SYSTEMS
Creative work balancing atmosphere and visual energy with clarity, usability, and brand recognition. Across environmental graphics, hospitality, product visualization, packaging, advertising, merchandise, murals, digital campaigns, and identity systems, color, typography, form, texture, and space are developed as interconnected elements of a larger visual language—creating distinctive, cohesive experiences across every customer touchpoint.
